At the end of the day, all of the deep relationships that I’ve developed on behalf of my clients must drive revenue. For every brand I work with, I build the plan that will tell the tale that would otherwise never be heard. My in-depth knowledge of each of the brands I represent instills knowledge & confidence and grows a long-term relationship and ultimately secures profitability.
Wine became my overwhelming passion several years ago now and I am still amazed at how much the wine industry parallels my former life in high-tech. Whether it is a winemaker or an engineer, both are convinced that they make the best XXXX and that the world will beat a path to their door. My role is to make sure that people actually know there is a door and give them a reason to walk thru it.
I subscribe to a very hands-on approach in my marketing and sales philosophy. My focus is always customer-centric, while keeping the best interest of the represented brand at the forefront. Corporate strategic planning, sales & marketing plans and forecasts, channel development and fiscal responsibility have all been part of my daily tasks for years now. I am highly practiced in both US domestic and international travel. I have vast knowledge in marketing, sales, event planning and tradeshow design and implementation.
